The Art of Choosing

By Sheena Iyengar

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Social psychologist, Sheena Iyengar, examines the role of choice in our lives through subjects as varied as the power of advertising to the ideas behind arranged marriages.

Great for:
• Readers who enjoy social psychology using interesting examples
• Anyone looking to reexamine the way they make choices
• Those who enjoy non-fiction that’s applicable across disciplines including history, business, etc.

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